The Company…
Lobels is the largest biscuit manufacturer in Zimbabwe - a country comprising approximately 13 million people.
  • Has ample capacity, skills, machinery and financial resources to increase output and adapt to changes in market trends and demands.
  • Produces a range of biscuits and sweets to suit a wide spectrum of markets. Emphasis is on value for money.
  • Is perfectly situated geographically to distribute to Southern and Central Africa. Reliable distribution network for exports to other parts of the world via the ports of Durban, Cape Town and Maputo.
  • Offers relatively inexpensive costs of production combined with favourable exchange rates.
  • The majority of the raw material content is locally produced.
  • In a highly competitive field, technology is constantly moving forward and senior management make frequent visits abroad to keep up to date with these developments.

Operations

Biscuit and Sweet Division

Employing a full-time workforce of around 600 people, the factory is equipped with high-tech British-made production equipment.

Quality assurance procedures are incorporated for both raw materials and in the production and packing lines. Incoming materials are laboratory checked for freshness and specified quality before use.

Hygiene is part of the daily routine in the factory, with cleanliness at a premium.

The packaging protocols on all of the export lines adhere to international requirements in terms of statement of origin, barcoding, listed ingredients, and nutritional analysis information. A large proportion of our packaging materials are produced to top specification on gravure and flexographic printing methods using the latest combinations of materials.

In order to keep the selection of products dynamic, and in response to consumer preferences and perceived market opportunities, development is a high priority.

 

Transport & Distribution

A large, modern fleet of vans and enclosed trailer trucks is used for local and regional distribution. Containers are also sent by rail from Bulawayo to the sea ports of Durban and Cape Town.

Business Principles

1. Our assets are our capital, good name and people. We strive to build our capital, further our reputation and offer our people the opportunity to move ahead. We are an equal opportunity employer.

2. Teamwork is encouraged and we find that this invariably produces the best results. The interests of the Company and its customers must be put ahead of any personal interest.

3. We expect our staff to maintain high moral standards in everything they do in their professional capacity.

4. We are in a very competitive field and we must always give credit to our competitors when due.

5. An important barometer of this Company's success is its profits. They improve our capital base, attract the best people and further our brand name.

6. We try to remain ever cognisant of the changing trends in our business and to anticipate them where possible.